JOB DESCRIPTION
A client of Insight Global is seeking a Strategic Marketing Intern to join its New York City Launch Team. This contract position will work directly with the Launch Lead to support market-entry initiatives, content creation, localized messaging, stakeholder research, and marketing campaign execution.
KEY RESPONSBILITIES
-- Market Entry & Marketing Initiatives --
- Assist in developing marketing messages tailored to the New York City market.
- Support execution of New York go-to-market initiatives across digital, out-of-home (OOH), and community channels.
- Conduct market research on rider and driver audiences.
- Create user-generated content (UGC) and other marketing materials to support brand awareness and customer acquisition.
-- Stakeholder Research & Partnerships --
- Research community organizations, transportation stakeholders, industry groups, and potential marketing partners.
- Assist with identifying co-marketing and partnership opportunities.
- Support public relations and brand awareness initiatives.
REQUIRED SKILLS AND EXPERIENCE
- Strong familiarity with New York City communities, culture, and transportation trends.
- Strong written and verbal communication skills.
- Ability to conduct research, organize information, and manage multiple priorities.
- Interest in marketing, communications, business strategy, or related fields.
- Creative mindset with an interest in content creation and campaign execution.
NICE TO HAVE SKILLS AND EXPERIENCE
- Previous experience supporting ride-hailing platforms
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